New release — 2026

Game Time:
Use AI to Start
Your Business

By Peter S. Whalen, PhD

$50Printed & signed copy (shipping included)

A step-by-step entrepreneurial playbook for anyone who wants to build a real business using AI — and stop waiting for the perfect moment that never comes.

How to find and validate a business idea — even if you don't have one yet
How to use AI at every stage: as researcher, copywriter, designer, analyst, and CFO
The "Sell It Before You Build It" method that protects beginners from costly mistakes
The One-Degree Tweak™, Entrepreneurial Myopia™, and the Bookstore Mentality™
How to build a prototype, test real demand, and launch — without a big team or budget
A complete 10-stage system from first idea to finished business plan

See the Full Program — $499

Orders fulfilled within 3–5 business days. Signed by Peter. Questions? Contact us.

From the introduction

The most important things in entrepreneurship can only be discovered from inside the game.

"Most people approach entrepreneurship by trying to figure everything out before they begin. They sit on the sidelines looking for the perfect idea, the perfect moment to start. Uncertainty is unavoidable. In fact, it is the only thing we can be certain of."

This book is built on a philosophy that runs against the grain of most business education. I am not trying to help you predict the future. I am trying to help you create one.

Tom Monaghan didn't start with a grand vision of building one of the largest food companies in the world. He found himself operating a small pizza shop. By serving customers, by solving problems, by fighting to stay alive financially — he learned. And eventually he saw opportunities that would have been impossible to recognize from the outside looking in.

That is what this book is really about. Not finding the perfect idea, but learning how to systematically create opportunity from uncertainty. AI makes that process faster than it has ever been. But you still have to start.

Explore the Full Program

Inside the book

Ten chapters. Ten stages. One complete system.

Chapter 1 — Become the Entrepreneur

Identity, mindset, habits. The Activity Stack. AI as coach and identity builder. You cannot build a business before you build yourself.

Chapter 2 — Pick a Direction

The Bookstore Mentality™, content research, and daily blogging. AI as research assistant and thought partner for finding opportunity.

Chapter 3 — Find Your People

B2C and B2B segmentation, personas, and 25 conversations. AI as customer research analyst. The method that killed Entrepreneurial Myopia™.

Chapter 4 — Create Value

The Farmer and Fisherman framework. Steal Like an Artist. The One-Degree Tweak™. Seven types of value. AI as value proposition generator.

Chapter 5 — Build a Prototype

MVP thinking and the Market Collision. AI builds your logo, landing page, wireframes, and copy before you spend a dollar on development.

Chapter 6 — Create Demand

The Content Gold Mine strategy. Meta ads, events, and the Double Barrel Funnel. AI as your full marketing team — available 24/7.

Chapter 7 — Deliver & Exchange Value

Revenue models, pricing strategy, and The Market Test. B2C landing page plus B2B appointment testing. Making the exchange real.

Chapters 8–10 — Build, Model, Plan

AI agents and operational systems. Financial modeling — CAC, CLV, gross margin. Then assembling everything into your business plan and pitch deck.