New book & program by Peter S. Whalen, PhD
Most people wait for the perfect moment. It never comes. This book and program give you a proven, step-by-step system — with AI as your co-founder — to get off the sidelines and into the game.
Not theory. Not inspiration. A real, step-by-step playbook you follow from first idea to launched business — with AI at every stage.
Submit your work at each stage. An AI coach evaluates it against a real rubric before unlocking the next step. No shortcuts. Proof of work.
Dr. Whalen has built businesses, taught at Penn State, Denver, and Ave Maria University, and spent 20 years making this stuff actually work.
Before you build a business, you build yourself. Stages 1–3 focus on identity, direction, and finding the people you'll serve. AI is your research partner and thought coach.
Stages 4–6 are about creating value, building a prototype, and testing real demand — before you invest a dollar more than necessary. Sell it before you build it.
Stages 7–10 put it all together: delivery, operations, financial modeling, and a complete business plan. You don't graduate until the AI says the work is done.
"The most important things in entrepreneurship cannot be seen from the outside. They can only be discovered from inside the game."
"Professor Pete doesn't let you hide behind excuses. The program forced me to actually talk to 25 real customers — and it completely changed my business idea for the better."
"I had tried three other business courses. None of them made me actually do the work. The AI review stage was the game changer — it doesn't let you move forward until your work is real."
"I launched my first product within 90 days of finishing the program. The AI prompts in each stage saved me weeks of confusion. This is the most practical thing I've ever done."
Someday never comes. The program is open now. AI is your co-founder. The only thing missing is you.